01
Search & Customer Research
Find the questions, competitors, and decision paths that matter before we build.
Flagship EngagementFounder-Led Strategy + Implementation
Build, Launch & Improve.
A focused engagement that connects research, website implementation, search and AI visibility, conversion paths, and measurement—with direct founder involvement throughout.
The initial assessment is part of the engagement. We establish the starting point, agree on a practical scope, build the approved experience, verify its operation, and use the results to guide what happens next.
Included Initial Build
The initial agreed build is included when the project fits the standard scope.
There is no separate setup fee for projects that fit the standard scope. Each agreed page or template includes two consolidated revision rounds; corrections to MFGSEO implementation errors do not count against that allowance. Before kickoff, we confirm the project, pages, features, integrations, responsibilities, and launch dependencies in writing.
When the Work Is Bigger
Larger migrations, additional markets or locations, custom applications, complex CRM automation, and expanded integrations get their own scope. Hosting arrangements and platform costs are confirmed before kickoff.
Scope
What we can build together
Your priorities shape the work. Before kickoff, we agree on the pages, features, integrations, and improvements included in your engagement.
Your written scope identifies which of these capabilities apply to your project.
02
Measurement Baseline
Clarify what is working now and which signals will show whether the work is moving the business forward.
03
Website & Page Architecture
Plan the pages, pathways, and site structure that help buyers and search systems understand the business.
04
Content & Development
Write and implement the approved pages, content, and supporting components that move the agreed project forward.
05
Mobile Experience & Technical SEO
Improve the technical conditions and mobile experience that make the site easier to use, crawl, and trust.
06
Structured Data & Internal Links
Connect the business facts, services, locations, and content so the site is easier to interpret and navigate.
07
Forms & Lead Routing
Create a practical route from interest to inquiry using the agreed email destination or existing system.
08
Analytics & Conversion Tracking
Set up the agreed measurement so the team can see how buyers move through the experience.
09
Launch & Indexing Checks
Verify the approved launch, priority technical details, and the conditions that support discovery.
10
Documentation & Handover
Leave the team with a clear record of what changed, why it changed, and what to watch next.
11
Ongoing Improvements
Use the evidence from the engagement to prioritize the next useful improvement after launch.
Typical Delivery FrameworkThree Months of Build, Launch & Improvement
MONTH 01
Establish and build
Confirm goals, access, measurement, architecture, copy, and the initial implementation.
MONTH 02
Launch and validate
Complete the agreed launch, verify forms and tracking, resolve technical issues, monitor indexing, and improve priority pages.
MONTH 03
Measure and refine
Review search performance and inquiries, improve the experience, document findings, and recommend the next priorities.
This is a typical delivery framework. Scope, access, dependencies, and client approvals affect timing. We set the actual sequence together before work begins.
Hosting & Third-Party Costs
Clear ownership. Clear costs.
Your domain, hosting, analytics, and CRM should stay in accounts you control. We confirm the practical setup before kickoff.
Third-party services such as hosting, CRM subscriptions, email delivery, call tracking, and paid media are reviewed and approved separately.
Ongoing Engagement
Month-to-month means substantive improvement work.
Continuation after the initial three months is your decision. If you continue, we work from an agreed priority plan at $5,500 per month with 30 days’ written notice.
That can include content, technical improvements, conversion testing, measurement, and reporting—focused on the next useful move.
Frequently Asked Questions
What is Build, Launch & Improve?
Build, Launch & Improve is MFGSEO's flagship engagement for connecting research, website development, search and AI visibility, conversion paths, and measurement. Alex Rodriguez works directly with the client to identify the opportunity, agree on a practical scope, build the experience, verify its operation, and improve it using the available evidence.
What does it cost?
The engagement is $5,500 per month with a three-month initial commitment, for an initial engagement total of $16,500. Payment is $5,500 at kickoff, followed by $5,500 at the start of months two and three. Continuation requires the client’s affirmative agreement; then work continues month-to-month at $5,500 with 30 days’ written cancellation notice.
Is the initial build included?
Yes—for projects that fit the standard scope. Each agreed page or template includes two consolidated revision rounds, and we correct our own implementation errors. Before kickoff, we agree on the pages, features, integrations, responsibilities, and launch dependencies. Larger migrations, more markets, custom applications, or complex integrations get their own scope.
Can MFGSEO work on an existing site or build a new experience?
Both are possible. MFGSEO can improve an existing website or build a dedicated experience on the client's domain when that is the practical path. The right environment is a delivery decision, not an automatic search advantage.
Are hosting and third-party costs included?
Your domain, hosting, analytics, and CRM should stay in accounts you control. We confirm the practical setup before kickoff. Third-party services—such as hosting, CRM subscriptions, email delivery, call tracking, and paid media—are reviewed and approved separately.
What does the month-to-month engagement cover?
If you continue after the initial three months, we work from an agreed priority plan. That can include content, technical improvements, conversion testing, measurement, and reporting—focused on the next useful move.
Commercial Sequence
Clear scope before work begins.
No project moves into a build phase until the scope, responsibilities, costs, and launch dependencies are confirmed.
Recap Email → Written Approval → Payment Link Sent → Payment Cleared → Onboarding Checklist Sent → Build Phase
Next StepStart with the Real Situation
Bring the business, the constraint, and the outcome that needs to improve.
The scoping call is the place to decide whether Build, Launch & Improve fits the work—or whether a different scope is more useful.
Book a Scoping Call →