Enterprise SEO & Demand Gen Alignment Sprint
A 4–6 week diagnostic and strategy sprint that connects your enterprise SEO to demand generation outcomes. Not a retainer. Not a maintenance contract. A structured engagement that delivers an executive-ready findings memo and a 30/60/90-day action plan your team can execute.
Sprint Spec
- Duration: 4–6 Weeks
- Engagement Type: Diagnostic & Strategy
- Format: Not a Retainer
- Deliverables: 9 Core Outputs
- Audience: Enterprise & Growth-Stage
- Outcome: Pipeline-Ready Action Plan
Why a Sprint, Not a Retainer
Most enterprise SEO engagements start in the wrong place
Agencies pitch retainers before they understand the pipeline model. The result: months of activity that doesn't connect to demand generation outcomes. The sprint inverts this — diagnosis before prescription.
A diagnostic sprint de-risks the investment
Before committing to a long-term engagement, you need to know exactly where the gaps are, what the opportunity is worth, and what it would take to capture it. The sprint answers those questions with data — not assumptions.
The output is a system, not a report
The sprint doesn't end with a PDF. It ends with a prioritized action plan, a pilot framework, and an executive memo that gives your team everything they need to execute — or to justify the next investment.
Sprint Deliverables
D-01: SEO Demand-Gen Audit
A comprehensive audit of your current SEO program through the lens of demand generation. Evaluates keyword targeting, content architecture, technical infrastructure, and conversion paths against pipeline outcomes — not just traffic or ranking metrics.
D-02: GSC & GA4 Opportunity Map
A data-driven map of your highest-value organic opportunities, built from Google Search Console and GA4 data. Identifies queries with high commercial intent that are underperforming, pages with traffic that isn't converting, and quick-win opportunities that can be executed in the first 30 days.
D-03: Pipeline-Stage Content Map
A mapping of your existing content architecture against the buying journey stages of your target accounts. Identifies content gaps at each pipeline stage — awareness, consideration, decision — and prioritizes the content investments most likely to accelerate pipeline velocity.
D-04: Paid / Search Overlap Analysis
An analysis of where your paid demand gen and organic search are competing for the same queries, duplicating spend, or missing coverage. Identifies opportunities to reduce CAC through organic displacement.
D-05: Conversion-Path Gap Review
A review of the conversion paths from organic entry points to pipeline outcomes. Identifies where high-intent organic traffic is falling out of the funnel before reaching a conversion event.
D-06: AI Visibility & Entity Assessment
An assessment of your brand's current visibility in AI-generated answer systems — ChatGPT, Perplexity, and Google AI Overviews. Identifies entity architecture gaps and structured data opportunities that affect AI retrieval.
D-07: Executive Findings Memo
A concise, executive-readable summary of the sprint findings, framed around pipeline impact and business risk. Written for CMOs, demand gen leaders, and marketing directors — not SEO practitioners.
D-08: 30/60/90-Day Action Plan
A prioritized action plan with clear ownership, effort estimates, and expected pipeline impact. Organized by 30/60/90-day horizons so your team can begin executing immediately after the sprint.
D-09: Optional 2-Market Pilot Plan
For organizations that want to validate before scaling, the sprint includes an optional pilot plan for 2 markets or locations. Defines the test scope, success metrics, and measurement framework.
Who the Sprint Is For
The Alignment Sprint is designed for enterprise and growth-stage organizations that have an existing SEO program but aren't seeing the pipeline outcomes they expect. Specifically: CMOs and demand gen leaders who need to connect SEO to pipeline reporting, marketing directors managing both organic and paid programs, SEO leaders who need executive buy-in for a larger investment, and Series B–D SaaS or multi-location organizations with existing marketing infrastructure.
Pricing
Sprint investment starts at $8,500. Scope and final investment confirmed during the initial scoping conversation. Engagements are accepted on a selective basis — MFGSEO works with a limited number of organizations at a time to maintain quality and focus.
Frequently Asked Questions
What happens after the sprint? The sprint delivers a complete action plan. Many clients choose to engage MFGSEO for implementation support after the sprint — but that is a separate, optional engagement. The sprint stands alone as a complete deliverable.
How is this different from an SEO audit? A standard SEO audit evaluates technical and on-page factors. The Alignment Sprint evaluates your entire SEO program through the lens of demand generation — connecting search data to pipeline outcomes, paid/organic overlap, and AI visibility. It's a strategy engagement, not a technical checklist.
Do you work with in-house SEO teams? Yes. The sprint is designed to complement existing in-house SEO teams, not replace them. The deliverables are built to be handed off to your team for execution.