Enterprise SEO &
Demand Gen
Alignment Sprint
A 4–6 week diagnostic and strategy sprint that connects your enterprise SEO to demand generation outcomes. Not a retainer. Not a maintenance contract. A structured engagement that delivers an executive-ready findings memo and a 30/60/90-day action plan your team can execute.
Sprint Spec
Duration
4–6 Weeks
Engagement Type
Diagnostic & Strategy
Format
Not a Retainer
Deliverables
9 Core Outputs
Audience
Enterprise & Growth-Stage
Outcome
Pipeline-Ready Action Plan
Most enterprise SEO engagements start in the wrong place
Agencies pitch retainers before they understand the pipeline model. The result: months of activity that doesn't connect to demand generation outcomes. The sprint inverts this — diagnosis before prescription.
A diagnostic sprint de-risks the investment
Before committing to a long-term engagement, you need to know exactly where the gaps are, what the opportunity is worth, and what it would take to capture it. The sprint answers those questions with data — not assumptions.
The output is a system, not a report
The sprint doesn't end with a PDF. It ends with a prioritized action plan, a pilot framework, and an executive memo that gives your team everything they need to execute — or to justify the next investment.
SEO Demand-Gen Audit
A structured audit that maps your current SEO performance against demand generation outcomes. Identifies where organic search is generating traffic that isn't converting to pipeline, and where high-intent demand is being missed entirely.
GSC & GA4 Opportunity Map
A data-driven analysis of your Google Search Console and Google Analytics 4 data, mapped to pipeline stages. Surfaces the highest-value organic opportunities your team isn't currently capturing.
Pipeline-Stage Content Map
A structured map of your content architecture against the buyer journey — awareness, consideration, decision, and retention. Identifies content gaps at each pipeline stage and prioritizes what to build first.
Paid / Search Overlap Analysis
An analysis of where your paid demand gen and organic search are competing for the same queries, duplicating spend, or missing coverage. Identifies opportunities to reduce CAC through organic displacement.
Conversion-Path Gap Review
A review of the conversion paths from organic entry points to pipeline outcomes. Identifies where high-intent organic traffic is falling out of the funnel before reaching a conversion event.
AI Visibility & Entity Assessment
An assessment of your brand's current visibility in AI-generated answer systems — ChatGPT, Perplexity, and Google AI Overviews. Identifies entity architecture gaps and structured data opportunities that affect AI retrieval.
Executive Findings Memo
A concise, executive-readable summary of the sprint findings, framed around pipeline impact and business risk. Written for CMOs, demand gen leaders, and marketing directors — not SEO practitioners.
30/60/90-Day Action Plan
A prioritized action plan with clear ownership, effort estimates, and expected pipeline impact. Organized by 30/60/90-day horizons so your team can begin executing immediately after the sprint.
Optional: 2-Market Pilot Plan
For organizations that want to validate before scaling, the sprint includes an optional pilot plan for 2 markets or locations. Defines the test scope, success metrics, and measurement framework.
Strong Fit
Enterprise CMOs and demand generation leaders who need SEO connected to pipeline
Marketing directors at Series B–D SaaS companies with existing marketing infrastructure
SEO leaders who need executive-ready framing to justify investment
Growth teams at multi-location organizations with inconsistent SEO performance across markets
Organizations preparing to scale paid demand gen who want to reduce CAC through organic displacement
Not the Right Fit
Early-stage startups without existing marketing infrastructure or pipeline data
Organizations looking for a monthly SEO maintenance retainer
Teams that need tactical execution without strategic alignment first
Businesses expecting guaranteed rankings or instant results
The sprint starts with a conversation to confirm fit.
No commitment required. We'll discuss your current SEO and demand gen setup, your pipeline model, and whether the sprint is the right engagement for your situation.